Providing research-driven insights on best practices and go-to market strategies for successful business launches and expansions.

Advisory Services

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    Business Development & Best Practices

    Successfully expanding revenue channels involves identifying and capitalizing on industry gaps. Michaela provides real world data to develop pragmatic business plans for new market entry.

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    Regulatory Analysis & Compliance

    Understanding regulatory landscapes is essential for assessing business feasibility. Michaela will guide you through compliance frameworks to achieve operational excellence.

Media & Publications

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As Featured In

  • Logo for Arcview Consulting featuring a stylized letter 'a' inside a circle and the company name below.
  • Capital 10X logo with the words 'CAPITAL' in light purple above '10X' in large teal and red letters.
  • Logo with the words "grow opportunity" in black, stylized font with a small cannabis leaf on the letter "y" in "opportunity".
  • The image displays the logo of MJBizDaily with the text "MJ Biz Daily" in black and orange letters.
  • Colorful logo with pink, blue, yellow, and green shapes and the text 'EVO NXT' and 'MÁLAGA'.
  • Logo for Business of Cannabis with black and yellow graphic and black text
  • NGP Trends logo with a stylized, multicolored wave and a digital network background.
  • Black background with white text: CB Company of Switzerland.
  • Logo and text for the Canadian Conference on Cannabis, featuring a stylized cannabis leaf symbol in green and blue with the event name in white text.
  • Lift & Co logo in black font with a white background.
  • Logo for 'Canada Talks' on SiriusXM radio, featuring the text 'CANADA TALKS' with a stylized red maple leaf, with blue sound wave symbols and 'siriusxm' in blue.

Testimonials

  • As an Australian company with long experience in confronting fluctuations in commodity trading or pressure in time-sensitive supply chains, the Cannabis industry seemed to be the green heaven of calmness and easy profit for us. However, since the green bubble burst, any move toward new investments requires comprehensive planning, especially for outsiders like our company. In our three months of working with MF Consulting Inc., Michaela’s extensive network through the industry and her deep knowledge of the market realities helped us draw a clear picture of current cultivation, processing, and sales schemes. We studied different opportunities in LP acquisition (cultivators and processors), white label manufacturing and exporting (to Australia). We’ve accomplished our project and achieved a practical, feasible plan beyond regular unrealistic excitement in the industry.

    Arman Razzazian, Business Development @ Fulgent Pty

  • Michaela is a very talented and motivated individual. She always took the time to understand where we needed help in our business growth model and support in any way she could. She is excellent at engaging strong partnerships for contract manufacturing and bulk sales through her strong network. Alongside her professionalism, Michaela is a pleasure to work with and someone who is loyal and trustworthy, I confidently refer her for future projects and partners.

    Peter Awad, Founder & CEO at Tetra Oils Inc

  • Since 2018, Michaela has provided expert witness consulting services to our firm in litigation involving cannabis regulation. In this capacity, Michaela has provided comprehensive reports on international cannabis markets and cannabis regulations in various jurisdictions. Michaela’s reputation as a cannabis regulatory and business expert is unrivalled. Her research is thorough, her writing is clear, and her deep industry knowledge is extensive and reliable. I am pleased to recommend her consulting services

    Ron Polodny, Partner @ Rochon Genova LLP

  • I was referred to Michaela as a consultant to help us procure raw materials and biomass for our cannabis pre-roll production, connecting us with high quality suppliers and always ensured we weren’t overspending. She does all the checks and balances to properly vet companies, prioritizing reliability and compliance. We later retained her to do market research on the global CBD market where she provided an honest review of go-to market timelines, competitor analyses, and revenue projections for Europe and the US. I highly recommend Michaela for her critical lens and research expertise.

    Fabrizio Rossi, President @ Rossi Recruitment

  • I engaged Michaela to launch my sausage chips brand in Canada and help me set up the business and find a reliable manufacturing partner. Being far away in Germany, I needed someone who I could trust to teach me the regulations and has good connections. She introduced me to great contacts and explained different partnership models, exploring brand licensing and white labeling agreements and marketing these options to potential partners. Michaela is a great instructor and advisor!

    Chris Meyer, Founder @ Chillis Original Hot Sausages

  • Michaela's thorough market research on the Netherlands' cannabis laws was critical for our entry strategy. She provided clear insights into the legal framework and identified all retail stores in the selected jurisdictions for the country's pilot trial. Her feasibility study helped us understand the complexities of operating in an undefined regulatory market, including potential political setbacks. Her report, presented to both NASDAQ and TSX, demonstrated our compliance. Michaela's expertise was invaluable in navigating this complex regulatory landscape.

    Omar Khan, CCO, High Tide Inc. (NASDAQ: HITI) (TSXV: HITI)

Michaela Freedman

Founder & Director

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As a self starter and natural problem solver, Michaela ventured into entrepreneurship and launched Michaela Freedman Consulting in 2018 at the forefront of global cannabis liberalization, where she offered business advisory services to stakeholders across the medical, recreational, and industrial sectors. As a writer for business and consumer publications, her ascent in this emerging field quickly positioned her as one of the industry’s leading experts.

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What’s Next?

Schedule a free 15-minute consultation call to learn more about MF Consulting services.

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