About Michaela Freedman

Founder & Director

Passionate about reshaping industries, Michaela ventured into entrepreneurship and launched Michaela Freedman Consulting Inc. in 2018 at the forefront of global cannabis liberalization, where she offered business advisory services to stakeholders across the medical, recreational, and industrial sectors. As a writer for business and consumer publications, her ascent in this emerging field quickly positioned her as one of the industry’s leading experts.

Michaela established a global network of operators and served as a matchmaker for supply and manufacturing partnerships and saw first-hand the regulatory barriers and supply chain inefficiencies, recognizing the need for more sustainable business practices. Her consultancy grew to offer advisory services to help investors break into the different cannabis sectors and define and improve their business plans.

Her ability to tease out real-world data to address business challenges landed her in the legal sector, where she became an expert witness on global healthcare policies and business practices, focusing primarily on pharmaceutical and medical cannabis policies and industry trends across international markets.

Known for her ability to identify business opportunities in evolving industries, Michaela works with clients to provide pragmatic solutions for new market entry that adhere to strict legal standards. Her strengths in navigating complex regulatory landscapes has enabled her to upgrade business performance for a diverse clientele, including healthcare clinics, life sciences and biotech enterprises, consumer brands, agriculturalists, and private equity firms.

As a frequent speaker at industry conferences around the world, Michaela is known for her commitment and honest approach to position businesses for successful launches and expansions. From startups to seasoned players, her analytical and creative lens helps companies capitalize on market gaps and execute strategic joint ventures for new revenue growth.

Michaela’s global experience bridges the gap between hypotheses and realities, transforming ideas into commercial success.